|Colleton River Club Director of Marketing and Communications|
|Director of Marketing and Communications|
|Colleton River Club|
| DIRECTOR OF MARKETING & COMMUNICATIONS:
COLLETON RIVER CLUB
THE DIRECTOR OF MARKETING & COMMUNICATIONS OPPORTUNITY AT COLLETON RIVER CLUB
Located in the heart of the Lowcountry, just one and a half miles from the bridge to Hilton Head Island, Colleton River Club (CRC) is one of America’s most prestigious communities. Nestled between the Colleton and Chechessee Rivers and overlooking Port Royal Sound and the Atlantic Ocean beyond, Colleton River Club is a truly unique and stunning luxury community with an incredible array of amenities and an extraordinary member experience.
This 1,500-acre community features two stunning clubhouses, Pete Dye and Jack Nicklaus Signature golf courses, both rated in Golf Digest’s “Top 100”, the Stan Smith Tennis Center, a fitness center and spa, nature trails, kayaking, boating, and sailing, a community dock, significant interest and social groups and a Lifelong Learning Center, as well as a significant number of guest accommodations in Colleton River Golf Cottages.
This is a tremendous opportunity for a highly qualified, capable, and motivated individual to become the Club’s new Director of Marketing & Communications (DMC). This role will be responsible to develop and implement marketing initiatives designed to attract, increase, and retain members/residents in the Club. A “Brand Ambassador,” the DMC will be the primary communicator toward enhancing the brand of the Community, and interacting with members and prospective members/residents, as well as other constituency groups who contribute to and influence the well-being and significant quality lifestyle provided by CRC.
Opportunities such as this do not come open very often; to live and work in the greater Bluffton/Hilton Head area at one of the most highly regarded residential club communities in the country, helping with new initiatives and encouraging greater engagement and connectivity with current members/residents is a special role for a unique and skilled individual.
Click here to view a brief video about this opportunity.
ABOUT COLLETON RIVER CLUB
To attest to the unique and special nature of this Community, consider the special and significant accolades and recognitions Colleton River Club enjoys:
Colleton River Club is member-owned and was turned over from the Developer in 2008. The Community and amenities are one entity; anyone owning property in CRC is also a member of the Club and responsible for dues applicable to every home and homesite. There is only one class of membership and property purchase is required for membership.
CRC enjoys seven miles of shoreline along the two rivers it borders and is adjacent to a 1,000-acre maritime forest. There are 704 buildable lots within the community and, at present, approximately 400 rooftops including 9 Golf Cottages.
The Club is in the process of potentially acquiring the final 100+ lots owned by the Developer and a major part of the new DMC role will be to assist in the marketing of these properties in collaboration with the real estate community, developing relationship with builders, etc. As part of this overall initiative, CRC will also be undertaking a major renovation of the Nicklaus Clubhouse in January 2020 and additional amenities expansion and upgrades over the next several years.
COLLETON RIVER CLUB BY THE NUMBERS
DIRECTOR OF MARKETING & COMMUNICATIONS – POSITION OVERVIEW
The Director of Marketing & Communications (DMC) role reports directly to the Colleton River Club GM/COO (highly regarded and in the role at CRC since 2013) and work collaboratively with him, the CRC Team and the Marketing & Membership Development Committee comprised of members, generally with experience in this area. With the development of the newly acquired properties now member-owned, a major portion of the DMC’s efforts will be to act as the lead community representative for initiating marketing programs, engaging prospective new members/residents, and generally being the overall ‘brand ambassador’ for CRC.
This role requires exceptional strength in communications, both written and verbal, as well as knowledge of appropriate and necessary CRM and SEO tools to strategically enhance CRC’s presence and brand awareness in local, national, and international markets. Utilizing appropriate and relevant social media and other technological tools is critical, as is the knowledge of, or quick assimilation of understanding and implementation of website optimization and other digital marketing strategies and positioning.
Additionally, important is a personal presence and comfort with making presentations, both internally and externally, and with multiple constituencies. Working effectively and naturally in front of large and small groups, considering, and presenting accurate and desired information and analytics are part of the role, requiring a commensurate level of personal ‘presence’ to gain support and confidence from such groups.
Having current or previous membership marketing experience is helpful, but not required. Most important is a naturally self-motivated style, as well as being persistent, collaborative, focused, relevant to current trends and possessive of a positive ‘can do’ attitude. Many of the activities that will flow through and be part of the DMC’s role are new and require an exceptionally strong attention to detail, ability to manage multiple priorities, and work effectively with a diverse array of individuals and motivations, while also setting strategic objectives and measuring their effectiveness.
The Director must be a relationship builder and be successful in winning the trust and confidence of members, guests, prospective members, realtors, and community influencers.
KEY PRIORITIES FOR SUCCESSFUL TRANSITIONING TO THIS ROLE:
‘Hitting the ground running’ is a key expectation of the new DMC, but equally important are the following key points of initial focus and concern:
Preferably, a bachelor’s degree in Marketing or business administration, with a commitment or historical involvement in on-going professional development certification programs.
SALARY & BENEFITS
Salary is open and commensurate with qualifications and experience, and CRC offers a comprehensive benefits package.
INSTRUCTIONS ON HOW TO APPLY
Please upload your resume and cover letter, in that order, using the link below. You should have your documents fully prepared to be attached when prompted for them during the online application process.
Preparing a thoughtful cover letter, clearly articulating your alignment and “fit” with the above noted expectations is required.
Your letter should be addressed to Mr. Tim Bakels, GM/COO and clearly articulate why you want to be considered for and how you meet the specifics of this position at this stage of your career along with why Colleton River Club and the Bluffton/Hilton Head area will likely be a “fit” to you, your family and the Club if selected.
Expressions of interest in this manner should be conveyed to our Firm no later than August 15, 2019. Candidate interviews are expected to occur in early September with the successfully selected candidate likely in place in Fall 2019.
IMPORTANT: Save your resume and letter in the following manner:
“Last Name, First Name - Resume” &
“Last Name, First Name - Cover Letter, CLUB NAME”
(These documents should be in Word or PDF format)
Note: Once you complete the application process for this search, you are not able to go back in and add additional documents.
If you have any questions, please email Patty Sprankle:
Lead Search Executive:
Kurt D. Kuebler, CCM
KOPPLIN KUEBLER & WALLACE
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